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TRIGGER OFFERS DIGITAL DIRECT MARKETING, DIGITAL MEDIA AND SEARCH ENGINE MARKETING
SERVICES TO DELIVER BRAND MESSAGES IN A POWERFUL AND RELEVANT WAY.
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We build Marketing Databases |
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Can you name your market alphabetically? |
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We profile the Target Market |
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Is it not more important to know why someone does something than the mere fact that they do? |
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We create a Captive Audience |
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Why rely purely on someone else's media to reach your market? |
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We utilise Social Networks |
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How often do you tell your friends about something? Especially when you love (or hate) it. |
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We create Referral Dynamics |
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Why not reach your market by having your message pass from one person to another? |
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We identify Opinion Leaders |
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Why spend money on anyone else? |
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We present a Dynamic Proposition |
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Why don't you present your brand in a relevant manner and tone to each unique person? |
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We initiate Product Trial |
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Why don't you give it a try? |
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We facilitate Product Conversion |
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Why don't you simply sign here? We'll call you or even deliver at your convenience. |
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We plan Digital Media |
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If your customers search the internet, shouldn't they be able to find you? First? |
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We develop Mobile Solutions |
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Shouldn't your brand be available 24/7? |
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We build and manage the Customer Relationship |
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Shouldn't you get the most from each customer and each customer get the most from you? |
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| Not only is this a Johannesburg first, or a South African first, but an African first - the Red Lounge. This unique collaboration between Coca-Cola South Africa and its partner agencies, of which Trigger is one, strives to drive innovation, activation and integration. MORE > |
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RED LOUNGE South Africa |
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We are delighted to welcome you to a Johannesburg first, a South Africa first, an Africa first - the Red Lounge. A unique collaboration between Coca-Cola South Africa and its partner agencies to drive innovation, activation and integration.
Ilan Sobel, Director of Consumer Marketing and Customer & Commercial Leadership at Coca-Cola South Africa, states that "the aim of Red Lounge is to create a new type of agency that will connect with Coca-Cola consumers in a superior way, delivering a more focused and integrated approach to marketing communications". |
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Red Lounge is a concept developed by Coca-Cola, and a successful working model in China. It is a true representation of the collaboration model that The Coca-Cola Company is founded on. An ecosystem of ideas, a meeting of minds where business cards are left at the door, each person united for the sake of the brand. Red Lounge consists of a host of senior marketers, creatives and leaders in their field who have joined the team to run a first of its kind agency in South Africa. Red Lounge is a place where a collective of the best of South Africa's talent work together to achieve a common goal - to deliver world class Coca-Cola communications for the 2010 FIFA World Cup. |
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Lanya Stanek, Head of Integrated Marketing Communications at Coca-Cola South Africa comments "we need South Africa's top communications talent in the Red Lounge to help drive the innovation, integration and execution of our 2010 FIFA World Cup communications plan". Zayd Abrahams, Coca-Cola Strategic Marketing Manager adds, "we believe that the spirit of this integrated approach will connect with the hearts and minds of our consumers on a deeper and more relevant level than ever before, through faster, more aligned ideas, far less tension and greater collaboration". |
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Coca-Cola believes that in an open-source world, the client/agency structure has to change. Red Lounge is an opportunity to step change the way this structure has been working in South Africa, removing the traditional agency silos and ensuring functional integration. Providing leadership to, and ensuring integration of, the talent in Red Lounge will be Vanda Harries, a marketing and communications specialist whose experience in the industry spans multiple blue chip brands. Says Harries, "I am extremely excited to be joining this team of uniquely talented individuals. and even more excited at the prospect of a new and innovative way of working which is fluid and harnesses collective creativity in order to deliver the best brand communications possible." |
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Delivering on the vision of Red Lounge is its first campaign for Coca-Cola's 2010 FIFA World Cup journey - an integrated campaign celebrating the FIFA Confederations Cup. This breakthrough campaign has challenged the norm of traditional communications and fully demonstrates the power of integrated messaging development. |
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Agencies powering the Red Lounge include: The Royal Metropole, OIL, MediaShop, Trigger, and Matchworld. |
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| We are delighted to announce that two new names will henceforth appear on our client list: Jägermeister and Media24 have decided to avail themselves of Trigger's talent and expertise in the digital universe. Welcome on board! MORE > |
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After winning a three-way pitch, Jägermeister invited Trigger to launch their latest digital campaign, incorporating digital media, digital direct and activation as well as below the line and above the line communication. |
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Media24 has awarded Trigger the digital direct and digital media account for the web sites of The Creative Living stable, Women 360 and Alchemy Publishing. |
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| TRIGGER WALKED AWAY WITH A GOLD AND A GRAND PRIX AT THE 2008 LOERIE AWARDS FOR ITS INTEGRATED CAMPAIGN FOR NIKE SA IN THE CATEGORY COMMUNICATION DESIGN. |
The campaign, the first of its kind for Nike, integrates retail store design with digital marketing and
1-to-1-consumer engagement MORE > |
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We conceptualised and implemented a Nike "Pop Up" Store that serves not only as a unique retail space for the brand, but also a physical hub where the brand engages with a network of creative individuals and consumers alike. The entire campaign is leveraged off a digital blog that attracts consumers and collaborators, all of which is accessible via the mobile platform. Of the 3337 Loerie entries, only 23 Gold awards were handed out and only 4 were Grand Prix. Remarkably, Trigger entered only one piece of work and won both a Gold Loerie and Grand Prix.
Now, that's a measurable result.
nikebetrue.co.za/blog |
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| OUR CLIENT LIST READS LIKE A WHO'S WHO IN SA BUSINESS. WE ARE PROUD OF OUR ASSOCIATION WITH EVERY ONE OF THEM, WORKING TOGETHER AS PARTNERS TO MUTUAL BENEFIT. MORE > |
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| 24/06/2009 |
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At this year's Sunday Times Generation Next awards, two of Trigger's clients are considered the ultimate cool when asking the South African youth. Both Coca-Cola and Nike came out as the coolest brand and company respectively. Well done to both for this well deserved title. |
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| 21/04/2009 |
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With the help from Trigger, Home/Tuis and Ideas/Idees Magazines have just launched their revamped sites. The new sites have been designed to be user-friendly for both the online browsers and advertisers, while initiating a discussion between the various magazines and its readers. |
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| 09/04/2009 |
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In March Research Company Evaluating the Media Agency Industry (RECMA) released its global ranking of interactive agencies for 2008. Covering 1 115 agencies or units across 70 countries, with a total of 65 000 specialists in the discipline this is the most comprehensive ranking to date. |
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Working in a global network of 108 offices (Trigger being one of these) and in 40 different markets, Isobar has been placed second in the released ranking. Trigger is proud to be linked with Isobar and congratulates the team. |
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An extract of the Interactive report is available online to all RECMA registered members on www.recma.com |
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Working in a global network of 108 offices (Trigger being one of these) and in 40 different markets, Isobar has been placed second in the released ranking. Trigger is proud to be linked with Isobar and congratulates the team. |
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An extract of the Interactive report is available online to all RECMA registered members on www.recma.com |
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| 28/01/2009 |
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If you have at least five years experience in digital direct marketing, digital media and search engine marketing, we would like to hear from you. Click here. |
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| 02/02/2009 |
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| Following close behind the Nike Grand Prix win at the 2008 Loeries, Trigger has been named the winner in the Innovation & Improvement category at the Aegis Media Awards 2008 - Central Europe and South Africa. |
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| 01/01/2009 |
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| Trigger has hit the road running this year. Four new clients have been included into the Trigger fold, while various projects are being rolled out in several East European countries. |
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The judges revealed that they were impressed with the "future oriented and visionary concept about how to communicate brand messages. This is an extraordinary example of how to exceed our core competences by generating new business opportunities and additional sources of income." The campaign used different media channels and incorporated events, interactive advertising, online elements and architectural ideas to extend its footprint, creating real relationships between the brand and the target audience. |
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Trigger has proven that local is indeed a flavour that pleases the global appetite. |
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Jägermeister South Africa, 12 magazine titles within the Media24 stable and a Nike Corporate Responsibility project have just joined Trigger, with the Roger Ballen Art Foundation being taken on as the pro-bono project for the year. |
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Internationally, Trigger has created innovative experiences for a prominent tobacco brand in the Ukraine and Russia, and these will soon be extended to include Poland, Turkey and Belarus. |
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TO FIND OUT MORE ABOUT THESE SERVICES, CONTACT GAVIN ROOKE, ROELOF VAN WYK OR HEIKE MEYBURGH, OR CALL +27 11 838 3302.
5th Floor, National Bank Building, Corner Market and Simmonds Streets, Johannesburg, South Africa, 2001. |
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| © Trigger is part of ISOBAR - the world's largest digital agency network. Copyright 2009, TRIGGER communication. All rights reserved. |
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